Many restaurant have started shifting towards more of a fast food concept without dine-in seating, allowing restaurants to integrate better into inner city areas, heavy retail, and compact sites. These smaller restaurants lower will lower initial costs as well as overhead and maintenance costs which open up more franchise opportunities for the brand.
Our project goal was to select a brand that does not currently have a free standing restaurant to thoroughly research. Create a new identity for the brand based off of the research, types of existing products and cuisine that will be sold in the restaurant. The exterior of the restaurant needs to contain characteristics of both brands that can be represented with the appropriate materials and design elements.
