Campaign Connections Chart
The Plan
Print Ads
Launch Kit
Introduction of Shop Man
Mobile Vs. Desktop Chart
"Hardcordless" :45-:60 Video
"Lithiumazing" :45-:60 Video
"Torquelossal" :45-"60 Video
Print Ad
Web Banners
QR Code Cards
Mobile Application
18V Cordless Impact Wrench Concepting

© 2012 Snap-on Tools

The Plan: Redefining Superiority.

Phase 1: Defining "Superiority" with 3 words. Hardcordless. Lithiumazing. Torquelossal

Introducing the amazing CT7850 18V cordless impact wrench. With an all new lithium battery for 20% longer endurance on a single charge, 15% more bolt-busting torque, and an even better power-to-weight ratio, there's never been anything like it. Nor any words to describe it. Until now.

Phase 2: Introduction of Shop Man
Calm and collected. Knowledgeable and wise. Confident, not arrogant.

K8 Prange
Creative Director and Lecturer Milwaukee, WI