Mood Board
The Mood Board encompasses the "mood", including color, textures and imagery that extends throughout the campaign.
The Concept Rendering
Concept: 2 metal plates and 4 metal screws (representing 4 Pillars) hold the pages and acetate inside together.
Cover Overlay
Cover Materials: Acetate Overlay
Copy: Boldt 4 Pillars Instruction Guide.
To build something lasting, be it a structure or relationship, takes extraordinary vision and hard work. It starts with the right foundation.

Cover, First Page and Inside Spreads
Cover and Inside Spread Materials: Metal plate with window and 4 screws, recycled paper and acetate
Inside Spread: 4 pages with acetate dividers

Copy: The foundation we were built upon in 1889 and everything we build today, begins with 4 Pillars.
1. We Listen. 2. We Collaborate. 3. We Communicate. 4. We Understand
Back Spread and Cover
Back Cover Materials: Metal plate, acetate and recycled paper
Copy: What's your vision? If you want to build something truly lasting, give Scott Clark a call at 800.99.BOLDT
Trade Show Booth
In addition to the direct mail brochure, we extended the look and feel to a trade show booth with an interchangeable back screen projection (depending on the event). We also included a touch screen station.
The Boldt Company

Boldt 4 Pillars Instruction Guide

The Overall Concept
This concept was based upon BOLDT being built upon 4 PILLARS-

1. We Listen.
2. We Collaborate.
3. We Communicate.
4. We Understand.
Copy: It's the foundation of what we do and at the core of everything we build. We sweat the details on every project, no matter what size, from world-class facilities to small renovation and expansion projects. And you can count on us to do the same for yours. It's how you build something extraordinary.

K8 Prange
Creative Director and Lecturer Milwaukee, WI