Mood Board
The Mood Board encompasses the "mood", including color, textures and imagery that extends throughout the campaign.
The Concept Rendering
Concept: 2 metal plates and 4 metal screws (representing 4 Pillars) hold the pages and acetate inside together.
Cover Overlay
Cover Materials: Acetate Overlay
Copy: Boldt 4 Pillars Instruction Guide.
To build something lasting, be it a structure or relationship, takes extraordinary vision and hard work. It starts with the right foundation.
Cover, First Page and Inside Spreads
Cover and Inside Spread Materials: Metal plate with window and 4 screws, recycled paper and acetate
Inside Spread: 4 pages with acetate dividers
Copy: The foundation we were built upon in 1889 and everything we build today, begins with 4 Pillars.
1. We Listen. 2. We Collaborate. 3. We Communicate. 4. We Understand
Back Spread and Cover
Back Cover Materials: Metal plate, acetate and recycled paper
Copy: What's your vision? If you want to build something truly lasting, give Scott Clark a call at 800.99.BOLDT
Trade Show Booth
In addition to the direct mail brochure, we extended the look and feel to a trade show booth with an interchangeable back screen projection (depending on the event). We also included a touch screen station.
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The Boldt Company
Boldt 4 Pillars Instruction Guide
The Overall Concept
This concept was based upon BOLDT being built upon 4 PILLARS-
1. We Listen.
2. We Collaborate.
3. We Communicate.
4. We Understand.
Copy: It's the foundation of what we do and at the core of everything we build. We sweat the details on every project, no matter what size, from world-class facilities to small renovation and expansion projects. And you can count on us to do the same for yours. It's how you build something extraordinary.
