Krishna Fitzpatrick

In collaboration with the Victoria's Secret special events team, I developed the digital experience for the fashion event of the year – The Victoria's Secret Fashion Show.

As the lead in designing the overall look and feel of the experience I worked to elevate the content strategy in a visually enticing way. The guiding force behind the content strategy was to serve the viewer bite-sized stories of content. The result was an amalgam of content types that shared visual threads but were identifiable as unique content bytes.

I worked closely with the in-house development team to implement the design, which included IMAX looping video, a countdown timer and regular site refreshes.

• Art Direction
• Web Design
• Fashion Design
• Apparel