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Schwab Advisor Services brand voice guide
Helped Schwab redefine and tell its brand story to move beyond product and services to focus on what Schwab advisors were looking for most: relationships, insight and support. Developed a communications strategy and concrete guidelines to shine a spotlight on real-world benefits and elevate Schwab’s brand voice. In the end, we armed Schwab marketers with a compelling story and practical tools to help tell it.
EXPERTISE
Brand voice development
Concepting
Content strategy
Writing
Editing