Kerst - This was part of a design project commissioned by a friend who was submitting a film of his to a series of independent film festivals. It was designed as a full sized one-sheet film poster. The project also included various promotional material for the film.
Baskerville > Pet Project - This is the cover design for a type book I created while studying my favourite font, Baskerville.
Things They Never Taught Me > Web Banner - My client needed a web banner advertising his latest book. The design is based off the cover design for the book. No font or color information was available, so I had to figure out which fonts were used, and which colors most closely matched those used in the original design.
Arezzo Oro 2008 - Direct mail piece advertising an annual event. I handled this project from concept through completion. Responsibilities included management and art direction of two separate photo shoots; one including a model, the other tabletop items only. After completing the photo shoots, I then retouched all the photographs, gathered copy and designed the layout and logo/type treatment.
Arezzo Oro 2008 - Direct mail piece advertising an annual event. I handled this project from concept through completion. Responsibilities included management and art direction of two separate photo shoots; one including a model, the other tabletop items only. After completing the photo shoots, I then retouched all the photographs, gathered copy and designed the layout and logo/type treatment.
Arezzo Oro 2008 - Direct mail piece advertising an annual event. I handled this project from concept through completion. Responsibilities included management and art direction of two separate photo shoots; one including a model, the other tabletop items only. After completing the photo shoots, I then retouched all the photographs, gathered copy and designed the layout and logo/type treatment.
Arezzo Oro 2008 - Direct mail piece advertising an annual event. I handled this project from concept through completion. Responsibilities included management and art direction of two separate photo shoots; one including a model, the other tabletop items only. After completing the photo shoots, I then retouched all the photographs, gathered copy and designed the layout and logo/type treatment.
K.I.S.S. > Web Banner
ShopNBC Affiliate Program - 2-sided promotional flyer advertising ShopNBC's affiliate program and some of it's benefits.
We've Missed You! - Direct mail piece with offer targeting fall-off customers.
Fast. Easy. Secure. - Direct mail post card including special offer targeting phone-in customers, driving them to place their orders online.
Going Green > Design Concept - Multi-purpose package insert thanking customer for order, advertising "going green" and introducing the new/enhanced features of a payment program.
Dan Koukol > Design Concept - Front and back cover design concept for a 4-page flyer outlining defense attorney Dan Koukol's services and success stories.
CHEESECAKE! Main Pattern + 2 co-ordinates - Pattern design.
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art direction and design
Kristi Carlson
Graphic Designer at Capstone Publishers Minneapolis, MN