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Towels - For this project we were challenged to come up with concepts that explained Hilton Worldwide's Lightstay initiative to a group of creative leaders at the Washington Ideas Festival.

Keeping the layout clean allows for stopping power and for the target to focus on the steps Hilton is taking to go beyond the basic "save your towel to save water".
Breaking Ground - For this project we were challenged to come up with concepts that explained Hilton Worldwide's Lightstay initiative to a group of creative leaders at the Washington Ideas Festival.

This concept uses a straightforward earth-friendly visual with a play on words in the headline to indicate Hilton's forward-thinking in the hospitality industry.
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Hilton Worldwide - Environmental Ads
Kristin Connolly
Creative Direction | Content Creation | Brand Strategy Perth, Australia