
Kashi Hunger Knockout - Direct Mail - Members of Vocalpoint, the popular word-of-mouth program, will receive this direct mailer attached to a sample of the Kashi cereal that challenges them to eat this light-tasting cereal vs. a heavy breakfast in order to stay full all morning long.
The subtle, lighthearted take on vintage boxing posters (including the "ringside ticket" coupons) nods to competition without being too serious.
The subtle, lighthearted take on vintage boxing posters (including the "ringside ticket" coupons) nods to competition without being too serious.

Kashi Hunger Knockout - Microsite - Taking the thematic online allowed us to compare Kashi GoLean Crisp to its stereotypically heavy breakfast competitors with an interactive click-through flash page.

Kashi Hunger Knockout - Microsite - Taking the thematic online allowed us to compare Kashi GoLean Crisp to its stereotypically heavy breakfast competitors with an interactive click-through flash page.
The review page takes on the feel of a post-event press stage complete with microphones, camera flashes and shutter sounds.
The review page takes on the feel of a post-event press stage complete with microphones, camera flashes and shutter sounds.