Kashi Hunger Knockout - Direct Mail - Members of Vocalpoint, the popular word-of-mouth program, will receive this direct mailer attached to a sample of the Kashi cereal that challenges them to eat this light-tasting cereal vs. a heavy breakfast in order to stay full all morning long.

The subtle, lighthearted take on vintage boxing posters (including the "ringside ticket" coupons) nods to competition without being too serious.

Kashi Hunger Knockout - Microsite

Kashi Hunger Knockout - Microsite - Taking the thematic online allowed us to compare Kashi GoLean Crisp to its stereotypically heavy breakfast competitors with an interactive click-through flash page.

Kashi Hunger Knockout - Microsite - Taking the thematic online allowed us to compare Kashi GoLean Crisp to its stereotypically heavy breakfast competitors with an interactive click-through flash page.

The review page takes on the feel of a post-event press stage complete with microphones, camera flashes and shutter sounds.

Kashi Hunger Knockout - Facebook Game - The facebook game allows users to move the bowl of Kashi GoLean Crisp across the stage to win points for catching light clusters, with the challenge of avoiding the heavy cast iron skillet.

Kashi Hunger Knockout - Facebook Game