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Sandwich Makeover - FSI - The Kraft Sandwich Shop Mayo product kickoff evolved around four celebrity interior designers giving tips on how "One Squeeze Makes Over the Sandwich."

In-Store elements showcased an inspirational workspace featuring the tasty sandwich and corresponding "paint" chips, along with nods to the famous designer.

*Art Directed photo shoot and retouching for all program elements.
Sandwich Makeover - Sampler Trifold Booklet
Sandwich Makeover - Sampling Box, Garlic & Herb - Program included a complete takeover of multiple in-store and direct mail sampling elements, aisle violators, product shippers and floor clings.
Sandwich Makeover - Sampling Box, Chipotle
Sandwich Makeover - 3-Panel Aisle Violator
Sandwich Makeover - In-Store Product Shipper
Sandwich Makeover - Promotional Ad
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Kraft Sandwich Shop Mayo
Kristin Connolly
Creative Direction | Content Creation | Brand Strategy Perth, Australia