Kraft Scale - Feeding America
Kraft & Feeding America's Huddle to Fight Hunger - **2011 Pro Award Winner | First Place as the Best Cause-Based Promotion and Third place as the Best Multidiscipline Campaign**
To launch Kraft & Feeding America's Huddle to Fight Hunger, I combined football, food, good cause and a feeling of "kicking off" in a simple, dramatic way using a football stadium's crowd to create signage and energy. This thematic has been used in many national elements to promote the Huddle to Fight Hunger.
