
Full Plate Club - Standing Recipe Booklet - For a Kraft program targeting young adult women at Publix stores for the first time ever, I wanted to take the standard recipe booklet to a new level.
Instead of the usual flip-through booklet, I created a simple fold-and-flip method to make the recipe book stand up. So the consumer can use the recipe as she cooks without having to mess with keeping her page open.
Instead of the usual flip-through booklet, I created a simple fold-and-flip method to make the recipe book stand up. So the consumer can use the recipe as she cooks without having to mess with keeping her page open.