The Pitch:
Redesign Abby's 8 years old website. The site needed to be simple to navigate but dynamic to reflect special offers and changes in the gold market. The only direction in motif was that “it should be dripping with gold.”
The Process:
I wanted to make something elegant for Abby. So I looked through some pictures of wealth and riches and was struck by how good gold contrasts with dark red Mohegan. I mix in leathery mid-tones, and I had my color palette.
The Delivery:
There was just to much information on Abby’s site. To simplify the layout, we had Abby move all extra information about gold purity, weight conversions, etc. to a newsletter if customers wanted it. We also added three block ads to the footer for the dynamic requirement, these ads can be switched out for monthly offers, important information, and calls to action.
