Branding for a new food business. Many designs later I came to a perfect culmination of indian culture in a logo. Lets break this logo down. First,I knew that we needed to have a traditional Indian tiffin(box). Which will help drive the logo’s main message. Next we wanted to give the people the feeling of desire. How would you do this? Having some images of objects that represent eating will help this. This was the addition of spoon and forks which slowly came into play. Next we wanted the flavors of India infused in this logo. So in came the chili and tomato. We also needed to have the colors of Indian spices in there. The red masala(spicy) had to be there. Along with that came in the yellow to balance. This was the turmeric spice which is very prominent in Indian cooking.
