The frontpage engages and communicates with the user in a down-to-earth manner, introducing the concept of weight-loss through eating a planned number of meals over a period. The meals all involve "Levebrød" righbread.
After entering key data, the user is presented with a figure for the suggested daily energy need to use as a guideline when planning meals. All data entry, calculation, log in and account creation takes place via the central component that is a common element in the central pages of the solution.
(Please click to see) This simple wire flow sketches out the overall IA of the site and the user's journey through each of the pages. Each page has clear and simple call to actions which help leading the user through the proper path of the site.
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Levebrødskuren.dk
Levebrødskuren is a campaign website for a producer of bread. The site offers a simple calculation of the user's daily energy need based on weight, height, activity level, desired weight loss etc.
I was involved as the UX designer, transferring the initial business idea into a workable UX-concept. I sketched out wireframes and user journeys / wire flows and co-operated with the visual designer on the design and with the developers on the final solution.