logo exploration and visual lnspiration - left: an in depth look at our exploration of brand design including research and comps.
right: visual research exploring our demographic, interior design, cutlery and dishes, furniture, and general look and feel.
bowl. logo + variations - The bowl. identity system is built around the
idea that bowl. offers a variety of soups from
around the world. The brand becomes a beacon of that variety. The unique quality and diverse ingredients reinforce the idea that the bowl. is an ever-changing identity.
bowl. collateral - packaging, menu, letterhead, business cards, invitations
bowl. apparel - t-shirts designed for promotion and sales.
bowl. website - http://webspace.ringling.edu/~jvu/soup
This site acts as a hub for all things bowl. It showcases everything my partner (Ryan Hammond) and I worked on from motion graphics to the advertising campaign. We also wanted the users' experience to be different every time they came. The background cycles between 3 different images upon visitation.
bowl. advertising campaign - designed to for cleverness and impact, these ads take the phrase "kick the can" to a whole other level.
advertising campaign continued - impact.
advertising campaign continued - magazine advertisement.
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