SJW needed an agency that could create strong unique seasonal branding campaigns in both digital and print for the organization’s workshops and festival for the summers of 2011, 2012, and 2013.
Elative’s expertise in creating focused branding campaigns that support SJW’s marketing goals made for a collaboration that resulted in the most student registrations for the workshops in their history in 2011, a 10% increase in 2012 above that record, and unprecedented interest and anticipation for the summer festivals. And 2013 was yet another record year.
We implemented a brand system that was utilized across the workshop and festival, one that shared a common color palette, yet differentiated each other by the specific uses of those colors. We also designed and implemented a completely new website with a rethought site structure and navigation, as well as a robust ExpressionEngine CMS.
