SJW needed an agency that could create strong unique seasonal branding campaigns in both digital and print for the organization’s workshops and festival for the summers of 2011, 2012, and 2013.
Elative’s expertise in creating focused branding campaigns that support SJW’s marketing goals made for a collaboration that resulted in the most student registrations for the workshops in their history in 2011, a 10% increase in 2012 above that record, and unprecedented interest and anticipation for the summer festivals.
Having established a solid foundation in 2011, we were able to design even more distinction between the workshop and festival, which freed both sub-brands up to be truer representations of what they offered. This went beyond just separate color palettes, and involved how all the shared brand design elements were used across digital, print, and environmental marketing assets that were placed all over the campus of Stanford University and the city of Palo Alto.
