SJW needed an agency that could create strong unique seasonal branding campaigns in both digital and print for the organization’s workshops and festival for the summers of 2011, 2012, and 2013, as well as special events celebrating their 40th season dedicated to jazz education and performance.
Elative’s expertise in creating focused branding campaigns that support SJW’s marketing goals made for a collaboration that resulted in the most student registrations for the workshops in their history in 2011, a 10% increase in 2012 above that record, and unprecedented interest and anticipation for the summer festivals. And 2013 was yet another record year.
We also built out a significant web app for their online registration of the workshop, one with a focused user experience to help navigate registrants through the process of choosing between all the various camp offerings.
