Womply’s SaaS product for small businesses historically offered financial and online reputation management features. However, starting in late 2017, email marketing features became an area of focus for the growth of the product and company.
Since Offers was to be a completely new section of the product, and interested small business owners were inexperienced with sending their customers discount offers, we put a priority on creating a focused MVP, one that would be immediately easy to understand and use.
We optimized for a simple offer creation flow that allowed for small business owners to easily experiment with a new way of enticing their existing customers to return to their shops. And for the first time at Womply, we incorporated rich illustrative elements into the core of the Offers UI, further allowing small business owners to easily envision how Offers could help both their customers and their business.
