Fashion Marketing and Consumer Insight - Zara Petites Market Report
The brief for this project was to find a niche area with the fashion industry with which a brand could utilise for market development and product development.
I chose the petite market, as there are only a few brands on the high street that cater to women of smaller proportions. I chose to use Zara as the brand a petite range would be launched in, following primary market research and focus group results.
I had to display ways to brand and promote the range which complemented Zara, using illustrator and photoshop skills, as well as carry out in-depth research into the brand, offerings and competitors.
