gLike
BE Hotel Perth Australia

ABOUT BE HOTEL :
A global chain of 2.5 star hotels targeting
Young families, backpackers and business
travellers.

LOCATION
Located at the proposed site of 21stRobinsons Avenue In Perth, Australia, BE Hotel Perth will cater to a cost-savvy audience who are also conscious of product quality.

DESIGN INTENT
With the client requirement to have each BE Hotel chain reflect the Identity and culture of its location, the design intent for BE Hotel Perth was to create a mood and spatial composition that was reminiscent of what is closely associated with Australia –scenery, fun, lightness.

DESIGN STRATEGY
With the intent to create a mood and spatial composition with a distinctly Australian accent, the design strategy was to re-intepretesome of Australia’s famous geological landmarks into spatial composition, and also using a light color palette that is associated with Australia.

Available
Full-time
Larry Teo
UI/UX & Brand, Visual Identity Designer with a passion for... Singapore