PupPourri Packaging - Directed designers and structure engineers to develop new line look with an electronic and scented "Try Me" feature.
Playskool Video Now Jr. Packaging - Directed team to create a toddler version of the original VideoNow Player.Worked with licensors including Nickelodeon and Sesame Street as well as Hasbro intellectual properties.
Zoids Packaging - Created new line look for Tomy to support animated american series.
MIB II Packaging - Worked with Sony Pictures to create new line look to support the Men in Black II movie.
FurReal Packaging - Created original line look with several refreshes. Received many T.O.T.Y awards.
Original Video Now Black & White Packaging - Created brand identity for the first kids video DVD player. This was the first launch that led to an array of successful DVD VideoNow products.
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Created all new packaging and branding style guide.

Laura O'Reilly
art director, graphic design riverside, RI