Circus and Letterpress reference in the beginning concepting phases
Overall color palette
Preliminary sketches
Applying sketches and graphics to page 1 layouts and balancing subject matter and color as the theme will be merchandised in the store
Actual instruction forms with details for the artists, individual card palettes, finishing information, attachment information, paper stocks, etc.
Cohesive envelope for the entire 12 card theme, white on the outside with circus stripes on the reverse
Detail of new planning going to the artist to be created
Detail of new planning going to the artist to be created
Samples post production
Detail of the textured paper, layering, and buttons
Detail of the textured paper, layering, and ric rac
At retail
gLike
Target Baby Feature, Cards
Art Directed a 12 card Baby Feature to be placed in Target stores, Summer of 2013. Researched trends and focused the direction of the theme to be Circus Letterpress. Developed the palette, created sketches for layout, worked with Sourcing to price cards and purchase attachments such as buttons, baker's twine, chatons, bows, ric rac, and a trim. Worked with artists and graphic designers to complete the cards adhering to the tone and style I had developed, as well as having check points with manufacturing representatives to ensure the cards were being properly produced.
