Original concept sheet that was presented to the Target Buyer. Shows the preliminary color palette and the mix of photo layouts proposed.
Detail of the instruction sheet - shows the sketch and palette with directions for the photographer
Detail of the instruction sheet - shows the sketch and palette with directions for the photographer
Additional photo reference shared with the photographer to establish tone and lighting for the new shots
Samples of all 6 instruction sheets - 3 routed to graphics, and 3 routed o photo
The final post production theme
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Target Father's Day Theme
Art Directed a 6 card Father's day theme for Target Stores, 2013. Based on a contemporary photograph created in house, I developed two complimentary looks to balance the offering and stay trend forward. Developed the color palette, established the theme price value and finishings, and worked with photo stylists and photographers to achieve the look found in the reference.
