Reference shared with the photographer
Clothing reference shared with the photo stylist
Instruction sheet showing palette and detailed information regarding the finishings, as well as the rough sketch to show layout and placement
New photo from the studio
Finished files
Post production card sample
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Target Valentine's Day Photo Card
Art Directed this single card for Target Valentine's Day, 2012. Used trending reference of people "flying" to create a new romantic situation, and worked back and forth with the photo stylists and the photographer to achieve the affect. Tipon umbrella, sequins, hot stamp, glossy photo attachment on a red coverstock back folder, and a verse insert complete the finishings on this higher priced card.
