target group WHEELCHAIR USERS - . real feeling of a motorbike, which they lost
. no help of others needed
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corporate identity STRIDER - . sporty and fast look
. red = passion and switzerland(location of production
. provocative slogan
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sideview STRIDER - . open design to get connection to real motorbikes
. feeling of wind is essential
. sporty lines
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function STORING - . importance of wheelchair
. stored in the back via special lifting techniques
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promotion TRUCK TOUR - . Strider comes to the customer
. they are limited in their mobility - convenience
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