101 Downtown

101 Downtown is a restaurant and martini bar located in the heart of downtown Gainesville. 101's fusion of fine dining and diverse cocktails combined with a hip and modern ambiance create a unique experience for their customers.

With this new brand identity, the emphasis on 101 Downtown's sophistication and class is represented through typography, color, and pattern. The cool color palette reflects the restaurant's upscale lounge ambiance, while the type represents the elegance of the food and drinks served there.

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Lauren Castro
Graphic Design & Art Direction Atlanta, GA