Francesca’s is a clothing boutique that offers an eclectic mix of carefully curated clothing, bold accessories, and playful gifts.

This new visual identity for Francesca’s is geared toward trendy ladies who believe shopping should be an experience rather than a task. Classy type combined with floral patterns invites customers in while witty gift-wrapping leaves them with a unique, lasting impression.

Lauren Castro
Graphic Design & Art Direction Atlanta, GA