Sun Chips
After facing backlash for its eco-friendly (but also loud) chip bags, Sun Chips wanted to change consumers perception of what it meant to be loud. Often the best things in life--laughing with friends so hard it hurts, feeling the beat pulse through your body as you watch your favorite band perform live, joining thousands of other screaming sports fans as you cheer for your team--are not quiet events. Sun Chips encourages consumers to live life loudly (and do something good for the environment in the process).
