Print Ad - Print ads were placed around the University of Minnesota-Twin Cities campuses, in resident halls, in
Print Ad - Print ads were placed around the University of Minnesota-Twin Cities campuses, in resident halls, in
Print Ad - Print ads were placed around the University of Minnesota-Twin Cities campuses, in resident halls, in
Print Ad - Print ads were placed around the University of Minnesota-Twin Cities campuses, in resident halls, in
Print Ad - Print ads were placed around the University of Minnesota-Twin Cities campuses, in resident halls, in
Detag Ad - These ads remind students that although you can easily detag an embarrassing picture on Facebook, it
Detag Ad - These ads remind students that although you can easily detag an embarrassing picture on Facebook, it
Billboard
Branded Magnets - Magnets were handed out to students with their Gopher Football season tickets. The branded magnets double as the football schedule and magnetic photo frame.
Branded Magnets - Magnets were handed out to students with their Gopher Football season tickets. The branded magnets double as the football schedule and magnetic photo frame.
TCF Stadium Scoreboard
TCF Stadium Sidewalk Cling
TCF Stadium stairway execution
Ruined Repuation Sidewalk Cling
Ruined Reputaion Sidewalk Cling
Sidewalk Clings - Sidewalk clings were placed around campus and the surrounding areas to remind students of the social consequences of binge drinking.
Slidewalk Cling - Sidewalk clings were placed around campus and the surrounding areas to remind students of the social consequences of binge drinking.
News Coverage of Campaign
Mirror Cling - Mirror clings were placed around the University of Minnesota campus buildings, resident halls, and TCF Stadium to remind students at a moment of reflection to drink in moderation.
Mirror Cling - Mirror clings were placed around the University of Minnesota campus buildings, resident halls, and TCF Stadium to remind students at a moment of reflection to drink in moderation.
Coasters
Drunk Tag Facebook Grid - The Drunk Tag Facebook Grid allows user to tag their friends as the character they adopt when they overconsume.
Drunk Tag Facebook Grid - The Drunk Tag Facebook Grid allows user to tag their friends as the character they adopt when they overconsume.
Facebook Disguises
Door hangers were designed to direct resident hall members to The Other Hangover's facebook page and encouraged them to take the "What's your other hangover?" quiz.
Facebook Disguises
gLike
The Other Hangover

Previous efforts to curb binge drinking among college students have highlighted the health and safety risks that accompany excessive drinking: these messages continued to be ignored and discounted by college students. "The Other Hangover" campaign focuses not on liver damage, but rather, on how over-consumption can cause damage to your reputation.

Noticing the brilliance and innovative thinking behind the campaign, The Century Council awarded the University of Minnesota with a grant to implement the campaign in 2010. The campaign instantly gained the attention of local and national media attention alike. In addition, numerous campuses across the nation requested the campaign materials, wishing to implement the campaign on their own campuses. After The Other Hangover successfully lowered over-consumption rates and changed attitudes about binge-drinking among college students within the first year, we were awarded a grant to continue the campaign the consecutive year.

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Lauren Fink
Social Media, Brand Strategy, & Graphic Design Minneapolis, MN