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Second Year - In transit
In this Project we were given a brief to design a piece of luggage for a desired user dependent on their daily activities.
For this project we were paired with first year Fashion Brand Management students, and as a team we had to develop the product.
We researched into the luggage market and decided that we would design and promote a piece of designer hand luggage that combined fashion and function.
The main selling points of the bag were,
Its transition from a piece of business luggage to a stylish handbag for personal time.
Its ease of use, utilising multiple pockets and compartments and multiple handles.
Its superb brand identity with a collaboration between Samsonite and Channel.
