Site work on mobile sites for Welchol, a drug for Type 2 diabetes.
As part of an agency team I worked on page design, button design, forms, style guides, edits, testing. View sites: m.welchol.com | m.welcholhcp.com
Mobile site design for Senokot Laxatives. View site here: m.Senokot.com
Gilenya Website - www.gilenya.com
Joining Draftfcb’s digital group, I jumped in mid-stream on the launch of a Gilenya consumer campaign (Novartis). Working across all digital media, I refined page details and graphics, created new graphics in line with the given concepts and brand style, wrote media-specific style guides, and assisted in QA testing. View site here: http://www.gilenya.com
Gilenya Launch - During the summer of 2010 I joined the creative team at The Cementbloc to work on the launch of a new drug called Gilenya, a breakthrough drug for the treatment of multiple sclerosis. Scope of work encompassed brand development, B2B, sales, promotions and launch materials.
Agency: The Cementbloc
Client: Novartis
RotaTeq Visual Aid - Agency: GSW Worldwide
Client: Merck
Item: Visual Aid for pediatric vaccine RotaTeq. Domestic and international versions.
An exceptionally imaginative campaign, I was given the logo and baby drop as cornerstones to build a brand taste & tone that would extend throughout future materials. Inspired by the drop, I created layered "veils" of color that became part of all layouts within the campaign. A fresh look for the industry, the client couldn't wait to unveil these materials to the public.
"I have a secret": SUI Press Conference Branding - AGENCY: Euro RSCG
CLIENT: Eli Lilly, Boehringer Ingelheim
Sexy, mysterious and feminine are not usually what comes to mind when discussing Stress Urinary Incontinence (SUI). So I reframed it. Refraining from naming the disease, the keyhole icons hid clues to symptoms, while the messaging focused on the tendency to hide this condition.
Included: teaser mailer (invite, box filled with clues to the condition), DM, banners, press kit. This won the healthcare Creative Business Award, 2004.
Detrusitol SR / Pfizer trade show panels - AGENCY: GSW Worldwide
CLIENT: Pfizer
ITEM: Series of panels for Detrusitol SR trade show display
Inspira Formulary Kit - Agency: Euro RSCG
Client: Pfizer
Design and production of a formulary kit for the drug Inspra.
Caliper Life Sciences Ad - AGENCY: Euro RSCG
CLIENT: Caliper Life Sciences
As part of Caliper’s complete rebranding initiative, I created a full page advertisement to introduce their new look.
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Pharmaceutical industry design projects
Since 2003 I have had the opportunity to design for many of the top pharma brands, though most cannot be displayed due to confidentiality. My work has encompassed brand creation and expansion across desktop/mobile/tablet, traditional media, advertising, new business pitches and product launches.