Laura DiMeo

Consumer Experience: Clarks Footwear - There is no greater joy for me than image-making. For 3 years I have been responsible for the art direction of Clarks' lifestyle photoshoots. Responsibilities start at concept level and include location selection, scouting, casting, wardrobe, image selection and design of final deliverables. Images appear in Clarks' stores and wholesale accounts nationwide. Above are the point-of-sale signage, styebar, cashwrap and home page for Aug/Sept. Images also appear on window banners.

Clarks lifestyle Oct/Nov 08 - There is no greater joy for me than image-making. For 3 years I have been responsible for the art direction of Clarks' lifestyle photography. Responsibilities start at concept level and include location selection, scouting, casting, wardrobe, image selection and layouts. Images appear in Clarks' stores and wholesale accounts nationwide. Above are the point-of-sale signage, styebars and cashwrap (grid) for Oct/Nov. Images also appear on window banners and the home page.

Clarks booth, World Shoe Association Show 08 - Lifestyle graphics, color and text from the fall 08 campaign applied to the Clarks branded side of the August trade show booth.

Clarks Spring 08 lifestyle - For the past 3 years I have art directed the lifestyle photoshoots in NYC for the Clarks brand. Responsibilities start at concept level and include locations, scouting, casting, wardrobe, image selection, design and layouts. Images appear in Clarks' stores and wholesale accounts nationwide. This is the final season where we made the backgrounds B&W, calling out select details in color. Above are the images used for the duratran cashwrap, window banners and point-of-sale signage.

Clarks Spring 07 lifestyle - For the past 3 years I have art directed the lifestyle photoshoots in NYC for the Clarks brand. Responsibilities start at concept level and include locations, scouting, casting, wardrobe, image selection, design and layouts. Images appear in Clarks' stores and wholesale accounts nationwide. This is season we continued with the backgrounds in B&W, calling out a few details in color. Above is the cashwrap duratrans (grid), point-of-sale signage and Macy's Herald Sq. wall (NYC).

Clarks Fall 07 lifestyle - For the past 3 years I have art directed the lifestyle photoshoots in NYC for the Clarks brand. Responsibilities start at concept level and include locations, scouting, casting, wardrobe, image selection, design and layouts. Images appear in Clarks' stores and wholesale accounts nationwide. This is season we continued with the backgrounds in B&W, calling out a few details in color. Above are the window banners and point-of-sale signage.

Clarks Fall 07 direct mail - In this piece I was asked to apply the flavor of our recent lifestyle photoshoot to a direct mail catalog. I created stories related to the scenarios of the shoes in our Fall 07 lifestyle shoot. Working with a prop designer we created sets and shot in studio.

Clarks booth, World Shoe Association Show 06 - Lifestyle graphics from the fall 06 campaign applied to the Clarks branded portion of the August trade show booth. There are several distinct brands under the Clarks umbrella so images appear in a multi-branded environment.

Clarks Holiday 06: Let it Snow - This was the first holiday campaign Clarks had ever done so we made it simple and bright. The theme was product illustrations built out of snowflakes. Additional snowflake-made holiday icons acted as support graphics for sale and other point-of-sale signage. A corporate card extended the motif to the Clarks family.

Timberland Holiday 1999: We believe - This holiday theme was "We Believe". Each piece in the campaign spoke to something to believe in. Shown is the overall design motif and window elevation I designed for Timberland retail stores. This campaign was also adopted by Timberland's international store locations. Banners were screened onto rough barnboard and hung by cable in the windows. Stickers, bags and gift tags carried the design further. Specially made mugs and bottles of maple syrup extended the theme into the gift arena.

Timberland Fall Window Campaign - In-store window banner series, Fall '99. In the position of sole designer for retail graphics, I took seasonal themes and from them created in-store window banners, POP displays, and direct mail pieces. My goal was to make each 6-week campaign personable and unique, connecting Timberland customers with the company's core beliefs and ideals. Here I wrote copy that brought together featured product with the season. Banners were printed on watercolor paper for a saturated color effect.

Timberland waterproof campaign - I - 5'x5' window banners. Waterproof promotion, 1999. I wanted to create an edgy excitement about rain, and redefine customer expectation about waterproof gear. Block-print lettering (an existing asset) was used with duotoned images to create excitement about getting wet. As the designer for retail graphics I took seasonal themes and created the look - often writing the copy - for window banners, POP and DM. I made each campaign unique, connecting customers with the company's core values.

Timberland waterproof campaign - II - Waterproof point of purchase graphics. As the designer for retail graphics I took seasonal themes and created the look - often writing the copy - for window banners, POP and DM. I made each campaign unique, connecting customers with the company's core values.

Clarks Holiday 07: Bring Home Magic - The holiday theme was "bring home..." The visual story centered on the quest for the perfect little tree. The simple color palette reinforced tradition. I worked with illustrator Beth White on concept and art direction, and from that collaboration designed the layout of final pieces. Each illustration was hand-cut, giving the final images a feeling of honesty and uniqueness which spoke to the core values of the brand.

Clarks Holiday 08: Make it bright - Concept, illustration art direction and design of Clarks' soon-to-be released holiday campaign. This season features the whimsical artwork of Linda Fountain.