Shower/travel Ball - A company called AU-MY set me a brief to design a product that would is suitable to be sold in outlets such as boots, yet innovative. The concept focus on athletes who don't agree having a 'proper' shower after training or sports game, due to the number of products you would need to take with you in order to do so. Products like shampoo, conditioner, showergel, moisturizer, hair gel/putty/clay etc. The showerball has 4 compartments - 2 large squeezable chambers and 2 small detachable pots. These can be refilled each time before an athletic event. The larger chambers acomodate products such as shampoo, moisturizer etc. were the small pots are suitable for denser products such as hair putty/gel/clay or even money or jewellery
Digital Camera - This was a dummy brief for O'neill set by University in December 2004. The aim was to produce an attractive yet innovative product that would target young people with an active lifestyle. The camera had to provide better quality images than those on mobile phones. I incorporated limited multi-user features like a joystick, similar to the sony ericson, to make the camera extremely easy to use. Other unique features included a detachable trigger, a speaker and a USB storage device. This allowed users to download pictures instantly. The style and theme of the product revolved around the surfer/beach theme. The colour and surface finish of the product was inspired by a beach stone, hence "Wave Pearl."
BLOCS by JayBe Beds - This product works on a modular system like lego. The material is closed cell PU foam enabling for easy cleaning and hygiene. The product has many alternative assemblies including a bed, a chair and a poof. The product targets the younger consumers up to and including University students.
Hand Rendering - These are a couple of hand renderings I drew in my 1st year of the course.
Vertical Dish Storage - The brief given for this project was to re-invent. My chosen area was the lack of space provided by the sink drainage area. The area tends to easily fill up and alternative methods are used. i.e balance plates on cups etc. My solution to this was to stack dishes vertically. The remaining space surrounding the product could then be used for other kitchen tools. i.e pots, pans etc. The hinge featured would be a polyethylene injected-moulded component. It is a 2 part hinge that would be assembled after the construction of the main parts. It consists of a 70 degree vertical cut with a 45 degree horizontal cut at both ends. The 70 degree cut accomodates the relating stainless steel sides. The 45 degree cuts however, creates a 90 degree controlled opening. This adds security to the product when weight is added. The product accomodates most dishes and bowls that are available on the market today.
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Lee Isherwood
Huddersfield, United Kingdom