My assignment was to create a set of icon badges that will encourage users to want to collect and share their Untappd achievements with their friends. The badges have fun, tongue-in-cheek titles like Hair of the Dog, Night Out, The Usual. I designed and illustrated the original 50 icons in the set, to great success.
Badges have become promotional vehicles for craft brewers, pubs, companies and festivals. At one year, Untappd reached 100,000 registered users, 150,000+ uploaded photos and over 4 million check-ins.
As of February 2013, it has grown to 400,000 users and 21+ million check-ins. To this day, it continues to grow and expand.