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The approach to design this exhibit started with an audit of Chevron's and their competitor's booths in the previous World Petroleum Congress to find opportunities to improve the visitor experience. Based in our findings, we created a framework of experience principles, communication hierarchy and design elements that infuse the Chevron's brand essence, messaging and identity into their exhibits.
The main goal was to attract and inspire key stakeholders, partners and employees with interactive content elements and distinctive exhibit design. We created 3 initial concept directions, once the client selected one, we then developed exhibition guidelines to build brand consistency across different exhibit formats. A flexible toolkit of shared design principles and core identity components were incorporated into the design of medium and smaller exhibits.
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Chevron World Petroleum Congress Exhibition

- Audit analysis and benchmarking of best practices.
- Collaborated to develop 3 different immersive concept directions.
- Design refinement and coordination with fabricator and media partner.
- Oversaw the production of the design intent drawings.
- Created schematic drawings for signage, environmental graphics and custom furniture details.
- Sourced materials and furniture specs.
- Reviewed construction drawings by the booth fabricator and approval of mock-ups and materials palette.
- Created design standards guidelines for large, medium and small format exhibits.

Creative Director: Fabian Diaz
Exhibit Designer: Leonor Montes de Oca
Graphic Designers: Saki Tanaka, Stephen Lim

Media/Technology: Control Group
Fabricator: Pico

Award: Good Design Award 2012

Freelance, Full-time, Moonlighting
Leonor Montes de...
Experience Design & Commercial Interiors New York, NY