Leonor Montes de Oca

Translated UA’s RUSH above the line campaign (ATL) “Find your 1%” by Droga5 into different and cohesive retail activations that drove sales and differentiated the new product line in stores.

Leveraged the architecture of the textile technology (fabric with embedded hexagonal thermo-reactive minerals that absorb and reflect energy back into the athletes’ skin) to create two concept directions.

• 3D Modeling
• Art Direction
• Branding & Corporate Identity
• Commercial Architecture
• Communication Design
• Visual Merchandising
• Set Design
• Point of Purchase
• Exhibit Design
• Design Management