• About
  • Portfolio
  • Stream
Conceptual Materials Board
Early Explorations
  • o
Under Armour Rush

Translated UA’s RUSH above the line campaign (ATL) “Find your 1%” by Droga5 into different and cohesive retail activations that drove sales and differentiated the new product line in stores.

Leveraged the architecture of the textile technology (fabric with embedded hexagonal thermo-reactive minerals that absorb and reflect energy back into the athletes’ skin) to create two concept directions.

View Website
Freelance, Full-time, Moonlighting
Leonor Montes de...
Experience Design & Commercial Interiors New York, NY