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McDonald's Desserts "Beat The May Weather "

Last May 2 2015, the Fight of the Century happened and the whole country's rooting for Manny Pacquiao. This coincide with the fact that Philippines was experiencing the hottest weather ever (around 40 d/c). To show support and of course, create sales, Mela Advincula created the line "Beat The May Weather" and we did social media content showcase McDonald's Desserts and support to Manny Pacquiao in a very simple yet impactful way.

Lex Remalante
Associate Creative Director Municipality of Concepcion, Philippines