Brief: To raise brand awareness for Feel Good drinks and to find a new way to incorperate the brand into the market.
Concept: As the brand portrays a happy go lucky feel. I wanted to play on it by taking one of the selling points and twisting it round to create more of a contridiction between the innocence of drink and the outside world.
Solution: I decided to play on the ‘No added sugar’ aspect. The idea behind the posters was to create scenes where it looks like the drinks are being interrogated but they are not phased by it at all as they are staying strong and rigid. The use of minimal colour focuses the eye on the product. It might not be a great idea but it'd make me smile if i saw it about! and that was the aim.
