Do More than Cross Your Fingers Campaign
Identity design for The American Red Cross - Created to be flexible to place alongside other supporting brands.
Web banner
Web banner
Time Magazine, September 2009
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The American Red Cross
Campaign development 2008 - The American Red Cross created a public awareness campaign encouraging and enabling personal preparedness in the event of an emergency.
Merianne Molina-Pethers
Senior Creative/Art Director and Brand Graphic Designer
London, United Kingdom