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Emma Iivanaisen Kakkupäivä, 2016

This project is concept made for finnish cake artist Emma Iivanainen. A group of service designers developed a concept for Emmas courses. I was a part of a look & feel team and as such, had a role of a leading designer and made sure graphic design and all the details mached Emma´s brand. I created the graphic design, determined typography and the use of the images.

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Linda Praulina
Creative director with a service design mindset Helsinki, Finland