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Fjällräven - eCommerce Site

For Fjallraven's US launch, the brand needed a distinct new look that captured both it's history, and it's appeal to a fashion-forward consumer. We designed a clean, modern site that is intuitive to browse and showcases unique products like the iconic Kanken backpacks. The design has since been recognised with awards such as the Art Directors Club of Denver's Top Honors.

Creative Director: Eric Fowles, VOLTAGE

Lindsay Thompson
Sr. Designer Centennial, CO