Wild Tribute identity: Wild Tribute is a philanthropic apparel brand focusing on America's National Parks. They wanted a brand that was fresh, relatable, outdoorsy, and incorporated a bison -- America's national mammal. I was the creative director for this project: working with the Wild Tribute team, a copywriter, and a graphic designer to create a cohesive feel through brand name, logo, color, and type. www.wildtribute.com
Ruffwear Logo redesign: Kept the core design elements and overall feel, updated the lettering and cleaned up the layout and line weights. Optimized for reproduction from print to embroidery. Redesign on the left, original on the right. www.ruffwear.com
A selection of Salomon Freeski TV logo concepts.
Example of the many options to consider when looking at the details.
I can design and develop a variety of product branding elements, such as apparel tags and hang loops, screenprint and heat transfer art, and silicone logo labels like these for Alta and Ruffwear.
Branding / Identity

Logo and brand element design for outdoor organizations

Freelance, Full-time, Moonlighting
Lindsey Clark
An Independent Designer Rooted in the Mountains Bend, OR