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Advertising Mobile App Designs
For an advertising project, my group took on the rebranding of Quiznos.
Our advertising aims to change the target audience’s perception of Quiznos. We want to
emphasize its unique and high-quality product in a market dominated by inexpensive fastfood competitors (Subway and Arby’s). We want the adverting to position Quiznos
above its competitors, as a classier lunch option. The hope is to make Quiznos the
default choice for business catering and work lunches.
