Outlets at Castle Rock Rebranding Campaign

A rebranding campaign for Outlets at Castle Rock was executed due to the major shift in tenant mix, with an addition of over 25 new first-to-market high end outlet stores to the Denver metro area. Working with Ad and PR agency- created new messaging, including tag line; launched new look and image for center and did massive advertising blitz in Denver and Colorado Springs market that included print, TV, radio, billboard, light rail and 16th Street Mall bus advertising. All imagery, including online: website, mobile app, Facebook and email were updated with new look.

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Freelance, Full-time
Lisa Zetah
Strategic Marketing & Business Development Director Denver, CO