Lisa Huish

This project was inspired by the idea of the flamboyant and over the top cocktail ring, our culture's new idea of what has value and the concept of he who has the best drugs is king.

This project included extensive American material culture research, rapid prototyping and 3-D modeling processes and the fine art "White Cube" contexts.

The idea of diamonds and jewels of yesteryear conjures images of wealth, power and the value of something that was once rare and precious. Fast forward to today, diamonds and jewels do not hold the same status symbol they had in the past. Drug culture has been made mainstream therefore, who has the best drugs holds power.

• Creative Direction