Design Iteration #3. Closer, I went to the grocery store and became acquainted with how these small cans looked all stacked together on the shelf. I wanted a bolder wall effect. The Sardines came in several flavors- mustard (yellow), hot (red), and plain (blue). I imagined a shelf of bright broad stripes in these colors attracting Sardine customers. I had learned through the process that not everyone (especially me) ate Sardines. One of the product's pain points was that the people who liked this specialty food had a hard time finding it in the store because the package was not bold enough. Unfortunately, the product manager thought that this was too bold and stripey. Ok, next.