As editor of Singapore Women's Weekly, I organised the social campaign for the magazine's Great Women Of Our Time Awards in 2018. We profiled each nominee, and shot intro videos and stills for them. We also encouraged readers and fans to vote for nominees to win the Most Inspiring Award.
To celebrate Singapore Women's Weekly's 20th anniversary, we collaborated with local jewellery designer Carrie K to produce limited edition sets. Part of the proceeds from the sale of these jewellery sets went to Help Anna, by Singapore Committee for UN Women, in aid of women who were victims of violence.
We seeded the sets to local influencers like Andrea De Cruz, Bellywellyjelly, Eunice Olsen, Melissa Celestine Koh, Michelle Chong, and Oon Shu An. Each pledged their support for the cause on social media.
PUBG was out on PC and Xbox One for months, before finally making it to the PS4. We helped distribute the media kits to local media like Geek Culture, Hardware Zone, etc., to drum up buzz for launch day.
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A collection of social media campaigns I worked on in Singapore Women's Weekly and GLOO PR.
