When my client became the exclusive regional dealer for UnderCover Systems, a national brand specializing in under-deck ceiling systems, he wanted to unite all his outdoor living ventures under one name. Starting with only the franchise logo and product photography, I built the brand foundation from the ground up—creating a cohesive font and color system, graphic elements, and a tone that balanced local warmth with national credibility.
I designed and produced everything from stationery, sell sheets, and brochures to vehicle wraps, apparel, trade show displays, and animated social content. The new identity brought consistency and polish across every touchpoint, giving UnderCover Systems NY a stronger market presence and clear alignment with the trusted national brand.
