Barracuda Consulting
Why is Barracuda unique? - Barracuda exists outside the traditional marketing infrastructure. Our unique position in the field helps us to identitify upcoming trends in popculture and to predict their effect on the consumer. We track these fluctuations with precision and the information we provide can help the client avoid major and expensive marketing mistakes; in fact, we help ensure successful ventures. Barracuda does not provide statistics from mass surveys. Instead, we navigate the maze of trends and interests of specialized groups that are going to affect a much larger consumer group in the near future.
Experience - Barracuda is a consultant to major international corporations on everything from fashion to food. Our team members' journalistic backgrounds in music, art, literature and pop culture equip us with keen investigative instincts and excellent communication skills. Most importantly, we are passionate about our work and sincerely interested in delving into these diverse lifestyles.
Barracuda: Trends, Research, Ethnographies - Unlike advertising agencies or conventional market researchers, Barracuda tailors it's formula to each client's needs. We track trends, design customized research, identify influencers, and conduct ethnographies worldwide.
Barracuda: Case Studies - For a major soft drink company, we mailed disposible cameras to teenage girls and asked them to photograph their personal icons from album covers to clothing labels to determine what images inspire them. For a major cosmetics company, we asked women artists to define the future of women by creating new visual icons which we presented in video form. We were sent to London by a major jeans manufacturer to photograph street trends. The photos were used as inspirational material for their illustrator who created ads from them.
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